Sustainability and Entrepreneurship

Eco-Friendly Business Trends in 2023

Tej Kohli
3 min readOct 19, 2023
Photo by Anders J on Unsplash

In a world where climate change and environmental degradation are looming threats, it’s heartening to see an increasing number of entrepreneurs embracing sustainability as a cornerstone of their business strategies. 2023 has witnessed a remarkable surge in eco-friendly business trends, showcasing a refreshing shift towards environmentally conscious practices. This paradigm shift isn’t just a passing fad; it’s a much-needed transformation that’s here to stay.

Sustainability: More Than Just a Buzzword

In 2023, sustainability is more than just a buzzword; it’s a guiding principle that forward-thinking entrepreneurs are integrating into their business models. Today’s consumers are not only conscious of the products they purchase, but also of the ethical and environmental values of the companies behind those products. This demand for transparency and responsibility is steering businesses towards eco-friendly practices.

The Rise of Ethical Sourcing

One of the most prominent trends in sustainable entrepreneurship is the rise of ethical sourcing. Businesses are increasingly conscious of where their raw materials come from and how they are harvested or produced. For instance, companies are turning to renewable and recycled materials, reducing their carbon footprint and minimising their impact on natural ecosystems. This isn’t just good for the planet; it’s also great for a business’s reputation and consumer trust.

Embracing Renewable Energy

The switch to renewable energy sources is another remarkable trend that’s gaining traction in the entrepreneurial landscape. Solar panels, wind turbines, and other renewable technologies are not just reserved for the ‘green’ companies anymore. Entrepreneurs are realising that not only do these choices contribute to a cleaner environment, but they also cut down long-term energy costs, making it a win-win for businesses and the planet.

Waste Reduction and Circular Economy

One can’t discuss sustainability in 2023 without addressing the pivotal role of waste reduction and the circular economy. The concept of “reduce, reuse, and recycle” has transitioned from a grade school lesson to a driving force behind many business operations. Companies are increasingly focused on reducing waste, repurposing materials, and creating products that have a longer lifespan, thus reducing the burden on landfills and waste disposal systems.

Social Responsibility and Community Engagement

Sustainability in entrepreneurship isn’t just about the environment; it’s also about the people. Entrepreneurs are realising the importance of social responsibility and community engagement. Businesses are giving back by supporting local initiatives, improving working conditions for employees, and fostering a sense of community in the workplace. A company that takes care of its people is a company that’s bound to thrive in the long run.

Challenges and Triumphs

While the trend towards sustainability is heartening, it’s not without its challenges. Some may argue that these practices come with higher initial costs, but the long-term benefits far outweigh the investment. Moreover, consumers are increasingly willing to pay a premium for eco-friendly products and services. Additionally, governments are providing incentives and regulatory support for sustainable practices.

A Bright Future for Sustainable Entrepreneurs

Overall, the entrepreneurial landscape in 2023 is a testament to the power of positive change. The integration of sustainability into business practices isn’t just an eco-friendly choice; it’s a smart one. Entrepreneurs who embrace these eco-friendly trends are not only contributing to a healthier planet but also securing a bright future for their businesses.

The world is evolving, and the businesses that adapt to this change are the ones that will not just survive, but thrive. Sustainability isn’t just an option anymore; it’s a necessity, and entrepreneurs who grasp this will undoubtedly shape a better world and enjoy long-term success in the process. So, let’s toast to the entrepreneurs leading the charge and say goodbye to the outdated, unsustainable practices of the past. The future is indeed looking greener and brighter.



Tej Kohli

Tej Kohli is an investor & philanthropist who is the co-founder of the Tej Kohli & Ruit Foundation. To find out more visit or